GALA, Nigeria’s iconic sausage roll brand, has officially launched its impactful new campaign titled “This is Our City,” aimed at empowering communities by supporting over 500 traders and small-to-medium enterprises (SMEs) across the country. This exciting initiative reflects GALA’s longstanding commitment to standing with everyday Nigerians and strengthening the local economy.

The “This is Our City” campaign is more than just a brand initiative, it is a movement designed to spotlight and uplift the traders, street vendors, and small business owners who form the heartbeat of Nigeria’s urban centers. These are the people who bring our cities to life daily, and GALA is proud to walk alongside them, recognizing their contributions and offering meaningful support.

By engaging directly with approximately 500 SMEs, GALA is helping to create a stronger sense of connection and collaboration within communities. From market stalls to neighborhood shops, this campaign is about celebrating the hustle, resilience, and entrepreneurial spirit of Nigerians who are building better lives for themselves and their families.

“This is Our City” speaks to the pride we all feel for our communities. It’s about coming together, celebrating progress, and fueling collective growth. As a brand rooted in Nigerian culture and street life, GALA understands that true progress happens when people and businesses come together to support one another.

This is more than a campaign. This is a call to action. A celebration of community. A shared journey toward a better tomorrow. Because this is our city and together, we can make it thrive.

Stay tuned for more updates.