LAGOS, Nigeria (March, 2022) – UAC Foods, makers of the leading Supreme Ice-cream brand, has unveiled a refreshed look and identity for its Supreme Ice-cream, heralding a new era for the brand. The refreshed look and identity were unveiled during a relaunch event at D'Podium International Event Centre on Thursday, 3rd of March.
The event was attended by key stakeholders of Supreme Ice-cream and UAC Foods, including distributors and franchisees, who witnessed the unveiling of the Supreme Ice-cream’s new look. The unveiling includes a refreshed logo and label, as well as an upgrade in the product tub from a creamy yellow to an exhilarating white.
Delivering his keynote address, the Managing Director of UAC Foods Limited, Mr. Dele Ajayi spoke at length about Supreme Ice-cream’s commitment to the continued delight of its consumers with its exciting range of flavours. He said, “Since inception, UAC has been committed to supplying Nigerians and the world with high-quality products that provide our consumers with the nourishment they need. The vanilla, chocolate and strawberry flavours of our Supreme Ice-cream brand show our unfailing dedication to provide unique and delicious ice-cream to our beloved consumers.”
He went further to highlight the impact of this commitment on the UAC manufacturing process, “This commitment is the reason we continue to seek improved approaches that ensure our products are not only delicious, but good for the body and the environment. We have taken advantage of the latest technology in our effort to reduce our carbon footprint and save energy, by installing a solar hybrid photovoltaic (PV) system with a capacity of 800 kWp, the largest solar installation in West Africa. This provides UAC with clean energy, saving up to 2.000 tonnes of CO2 emissions per year. Today, we mark a testament to the continuous drive for improvement with the refreshed look of our Supreme Ice-cream brand.”
Supreme Ice-cream’s new look and packaging were unveiled by Adebola Williams, General Manager Marketing, UAC Foods, who expatiated on the journey of Supreme Ice-cream’s operations from its inception to its relaunch, and the brand’s desire for its consumers to ‘Taste The Joy In Every Supreme Moment’. She stated, “A brand that does not evolve will die. Our hopes for the future for Supreme Ice-cream are reflected in our new look and identity. The new Supreme Ice-cream logo stands for what we are as a brand and what we would be for the future. It is bolder, modern and reassuring. The heart represents where we want our consumers to place us, at the heart of their world, which is the life beat of anyone. The splashes are the different flavours of life and the joyous moments we want to promote. For us at Supreme Ice-cream, life’s joyous moments should be celebrated. We want consumers to celebrate the awesome moments in life with Supreme ice-cream.”
Brand Manager, Ponmile Alabi, also expressed gratitude to key stakeholders who had contributed significantly to the growth of the organisation, emphasising appreciation towards franchisees and distributors. She continued on saying: “The past few years have been tough with a lot going on around the world. But I stand here today honoured to assure you that tough times never last, only tough people and tough brands do. Supreme Ice-cream has definitely proved itself as a resilient brand. Together, we have overcome these tough times and have come out stronger than ever. Today, we herald this strength with the official unveiling of our refreshed identity and packaging.”
With its renewed look, Supreme Ice-cream promises to keep innovating to better serve their customers, employing the very best of technology, people and processes to ensure customers can live every moment in a joyful state and celebrate the simple joys of life.
Supreme Ice-cream joined the UAC family as its ice cream brand in 1994, with three key flavours; the vanilla strawberry flavour, vanilla chocolate flavour, and the purely vanilla flavour. In 2013, the on-the-go pouch range of Supreme Ice-cream was introduced in six variants before the tubs were upgraded in 2014 to a creamy yellow colour. Through its 28 years as a beloved ice-cream brand, Supreme Ice-cream has continued to evolve in its flavours and packaging, as UAC Foods champions processes to better satisfy its consumers and give everyone the opportunity to taste the joy in every Supreme moment.
UAC Foods Limited is a leading manufacturer and marketer of tasty, nourishing convenience foods. We are a quality conscious company and always aim to add value to our consumers with our rich basket of Snacks, Beverage and Dairies products. Our foremost act of social responsibility is the nutritious, hygienic and safe products that we consistently give to Nigerians.
Staffed with the right expertise in key Technical, Production and Customer Service Units coupled with our rich culture of innovation spanning many years, we have remained a dominant player in the food industry.
Our company pioneered the Sausage Roll market in 1962 and for over 50 years, Gala has kept Nigerians going in their journey to success. Other brands in our portfolio include Supreme Ice Cream, Swan Natural Spring Water, Fun Time Cup Cake and Fun Time Coconut Chips.
Wherever and whenever you buy and consume our products, rest assured that we are committed to being a part of your life through safe and quality products that add value.